Why Do We Care?

So, former Buffalo Bills running back Willis McGahee said some negative, insulting things about the City of Buffalo and Western New York, its nightlife and women. Can someone tell me why I should care?
No one who has paid any attention to McGahee's parental dealings and production, previous activities or statements of just about any kind should be surprised or particularly interested that the overrated, underachieving running back didn't fit in here.
But why did so many media outlets, from broadcast and print to blogs, commit so much time to this "story," an interview he did in Baltimore, and why, oh why, did several television and radio stations put this in their news section and reporting, and not in sports? It became a virtual session of self-flagellation in some cases.