Saturday, June 04, 2011

Now, It's the Jesus and Mary Chain

I had to run upstairs during the intermission between the third period and overtime in Game 2 of the Vancouver-Boston Stanley Cup Finals to mention the most recent punk/new wave commercial music bed.
As I watched the game on CBC, Hockey Night in Canada, I heard a commercial start with the familiar strummed guitar chord of the Jesus and Mary Chain's "Just Like Honey" in an advertisement for the VW Golf; the original recording, singing included, then kicked in. The man driving the car was apparently trying to find the courage to ask his significant other to marry him.
This is not the first television commercial to use an actual Jesus and Mary Chain recording (neither is an anonymous rerecording); "Happy When It Rains" was used by Chevrolet in advertisements during the NCAA Men's Basketball Tournament in 2007.


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