Monday, May 30, 2011

The Message Is Obvious

The hell with the prostitution of new wave songs; when an utter classic early rap song, decrying life and the scourge of drugs on the streets of New York City, is turned into a fragrance commercial, it is obvious that money trumps all.
I was watching television about 5 minutes ago, and a commercial came on playing the easily recognizable introduction and musical bed for "The Message" by Grandmaster Flash and the Furious Five. The advertisement was for Lacoste "Eau de Lacoste," a new fragrance that probably smells like a combination of pissed-on dollar bills and crushed artistic integrity.
This isn't the first time the song has been used in a television commercial, because "The Message" was also used in a Kia Sportage advertisement. What's the old joke, we know what you are, we're just quibbling over the price? Artists certainly can sell their art how they like, and we, the consumers, can say when we don't like it.


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