Sony Spends on Stones

If you wonder how serious Sony is taking its "HDNA" high-definition television campaign, along with the number of new commercials they are showing, the ad on at about 3:30-3:35 p.m. of the New England-San Diego AFC Championship football game should be a clue.
The music bed for the commercial was "She's a Rainbow" by the Rolling Stones, a band not exactly known for cheaply selling its music for advertising (although Mick and Keith are certainly not shy about licensing their music to advertisers).
I wonder who we'll be hearing (and seeing) not only the rest of today, but in commercials on Super Bowl Sunday?